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Firearms Marketing

Many gun manufacturers and distributors market their deadly products in such a way that endangers the public. Their advertisements and social media posts often appeal to minors, using cartoonish imagery or referencing video games. They also use militaristic imagery to falsely legitimize their products for civilians. Further, industry marketers often misrepresent the legality of their products or create a misimpression the government endorses them.  

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Did you know?

30 percent of guns recovered by ATF in California have no serial number on them, making it impossible for law enforcement to trace.

Stephens A. “Ghost Guns Are Everywhere in California”. The Trace. (2019). https://bit.ly/2DKkIlt